I know…it’s not always that easy to stay on top of it all. Old content management systems, expired plug-ins and out of date programming can make it a challenge, which is why many people just push website updates to the bottom of their "to-do-list".
The risks of not keeping your website relevant and up to date is real and can damage your business – 5 key reasons to ensure that you minimise your vulnerabilities and keep your online presence safe and also relevant.
Speed - Older websites may be slow, the faster your website the better.
User experience is vital in today's fast moving business environment, visitor to sites expect quick response times which in theory should lead to lower bounce rates and higher conversions.
Security - One of the primary reasons to keep your website updated is for security reasons.
Many platforms such as WordPress are so widely used that there will always be security loopholes and vulnerabilities, it's important to patch holes before hackers find them.
Business competition - keeping up with your opposition or the new kids on the block is vital in business. A new business with the latest in web design that looks modern may upset the older established businesses with a competitive edge.
New features and functionalities - the aim should always be to improve the experience for visitors to your website.
New functions and web develop systems usually make it easier for them to find your products or service and generally result in better sales conversions and profit for your business.
Compatibility - Websites should be live ongoing documents undergoing changes to reflect the current needs of you and your customers.
Businesses that don't change are destined for eventual failure.