In the good old days, Google would analyse your website to see how many times you used a specific keyword.
But times have changed…well they needed to, it was easy to cheat with just keywords and many people did…just think pornography.
But today’s Google is MUCH smarter than it used to be…keywords are still part of the equation but not the major part.
Instead Google reads your websites content to see if it is relevant to the search query and they also now focus on context too…very complex systems.
What do I mean?
Remember: Google’s #1 job is to show their user the BEST result. And in most cases, the “best” result isn’t a piece of keyword stuffed content.
Instead, the best pages cover an entire topic in-depth.
With in-depth content, a Google searcher gets everything they need in one place (one stop shopping). In fact, ranking factors study found that in-depth content tends to rank best in Google.
Content needs to be at least 1,500 - 2,000 words on the first home page.
That way, you can cover everything a Google search bots needs to know about your topic. Writing good content will keep your customers/clients wanting to read more about what you offer.
Don't give up if you don't feel able to write good content, there are plenty of reasonably priced options, considering contracting a copywriter to write the text for you.
Use associating back links to relevant business bodies or government departments. ie; If you are a dentist, then link to your dental membership body and where possible have them link back to your website.
If you are starting a new business, then getting your word out to your customers is vital. Just launching a website and expecting people to find your business or buy your products is not enough.
It is not that different to the days before the internet…a person would print flyers, business cards and even do letter drops.
Creating a website and expecting people to find it is like printing 10,000 flyers and then just leaving them on the side of the motorway expecting people to stop and pick one up…that just doesn't happen.
Advertising does work and so does Google AdWords, having an advertising budget that includes AdWords is vital to help kick-start your rankings…even it's just for the first 6 - 9 months.
Social links…Facebook, Twitter, LinkedIn, Instagram. Your total presence on the internet is interwoven.
You may or may not want to be on these social pages but they do work.
Videos of your product or service on YouTube will also make a huge difference to customer interaction and keeping visitors on your website.
I know I said 5 key points… but this is the most important.
Go back to rule number 1… good relevant content!
Make sure your content is something your customers will want to read. Just following rules 2 - 5 won't help if your content is not interesting to your customers.
Keep your content up to date, consider writing a blog to keep your customers/clients interested in your product or service.